TY  - BOOK
AU  - Krawczyk, Nicki 
TI  - Copywriting strategies : : a no-nonsense guide to writing persuasive copy for your business 
SN  - 9781638079477
U1  - 659.132 KRA 
PY  - 2022///
CY  - Emeryville, California 
PB  - Rockridge Press, 
KW  - Advertising copy
KW  - Business writing
N1  - Include bibliographical references and index

N2  - Master the strategies for successful copy writing Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101-Learn the essentials for crafting persuasive copy, including the Ten Commandments of copy writing, common misconceptions, and writing in the digital age. Fundamental strategies-Put principles into practice with strategy sessions, real-life examples of great copy writing, and a call to action that challenges you to use what you've learned
ER  -