TY  - BOOK
AU  - Rothenberg,Randall
TI  - Where the suckers moon: the life and death of an advertising campaign 
SN  - 9780679740421
U1  - 659.196292  
PY  - 1995///
CY  - New York : 
PB  - Vintage Books
KW  - Weiden & Kennedy
KW  - Case studies
KW  - Advertising
KW  - United States
KW  - Advertising campaigns
KW  - Advertising agencies
KW  - Automobiles
ER  -