TY  - BOOK
AU  - Mothersbaugh,David L.
AU  - Hawkins,Del I.
TI  - Consumer behavior: building marketing strategy 
SN  - 9781259232541 (alk. paper)
U1  - 658.83420973 23 
PY  - 2016///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
ER  -