TY - BOOK AU - Diehl,Gregory V. AU - Gray,Kyle TI - Brand identity breakthrough: how to craft your company's unique story to make your products irresistible SN - 9780692651872 (pbk.) U1 - 658.827 PY - 2018/// CY - Buffalo, WY PB - Identity Publications KW - Corporate image KW - Branding ER -