TY  - BOOK
AU  - Rubenstein,Sondra Miller
TI  - Surveying public opinion
SN  - 0534178561
U1  - 303.38 RUB 
PY  - 1995///
CY  - Belmont
PB  - Wadsworth Publishing, 
KW  - Public opinion polls
KW  - Social surveys
N1  - Includes index
N2  - The goal of this book is to demystify the subject of public opinion. It gives an introduction to the study of public opinion, discusses the history of opinion research, and covers pollsters as they relate to politics as well as how new technologies affect public opinion research.
The goal of this book is to demystify the subject of public opinion. Written in easy to understand language, the text gives an introduction to the study of public opinion, discusses the history of opinion research, moves into a brief introduction of survey methods and finally, covers pollsters as they relate to politics as well as how new technologies affect public opinion research
ER  -