TY  - BOOK
AU  - PERREAULT WILLIAM D,MCCARTHY E JEROME
TI  - BASIC MARKETING: A GLOBAL-MANAGERIAL APPROACH
SN  - 007228840X
U1  - 658.8 PER 
PY  - 1999///
CY  - USA
PB  - IRWIN MCGRAW-HILL
ER  -