TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Gupta,Sunil
AU  - Steckel,Joel H.
TI  - Marketing research
SN  - 9780321014160
U1  - 658.83 LEH 
PY  - 1998///
CY  - Reading, MA
PB  - Addison-Wesley
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -