TY  - BOOK
AU  - Jewler,A.Jerome
AU  - Drewniany,Bonnie L.
TI  - Creative strategy in advertising
SN  - 9780534522636
U1  - 659.132 JEW 
PY  - 1998///
CY  - Belmont, CA
PB  - Wadsworth Pub. Co.
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Includes bibliographical references (p. [312]-316) and index
ER  -