TY  - BOOK
AU  - Barban,Arnold M.
AU  - Cristol,Steven M.
AU  - Kopec,Frank J.
TI  - Essentials of media planning: a marketing viewpoint 
SN  - 0844230190
U1  - 659.111 BAR/C1 
PY  - 1987///
CY  - Lincolnwood, Ill., U.S.A.
PB  - NTC Business Books
KW  - Advertising media planning
KW  - Marketing
N1  - Includes bibliographies and index
ER  -