TY  - BOOK
AU  - Butterfield,Leslie
ED  - Institute of Practitioners in Advertising.
TI  - Excellence in advertising: the IPA guide to best practice 
SN  - 9780750631297
U1  - 659.1 BUT 
PY  - 1997///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Advertising
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1117/97207737-d.html
ER  -