TY  - BOOK
AU  - Ogden,James R.
TI  - Developing a creative and innovative integrated marketing communications plan: a working model 
SN  - 9780137783335
U1  - 658.802 OGD 
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Communication in marketing
ER  -