TY  - BOOK
AU  - Nash,Edward L.
TI  - Database marketing: the ultimate marketing tool 
SN  - 9780070460638
U1  - 658.800285574 NAS 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Databases
KW  - Database management
N1  - Includes bibliographical references (p. 281) and index
UR  - http://www.loc.gov/catdir/toc/mh021/93010124.html
ER  -