TY  - BOOK
AU  - Newsom,Doug
AU  - Haynes,Jim
TI  - Public relations writing : strategies & structures
SN  - 9781305500006
U1  - 659.2 
PY  - 2017///
CY  - Boston
PB  - Cengage Learning
KW  - Public relations
KW  - Authorship
KW  - Business writing
N2  - Combining the practical approach of a trade book with fundamental PR principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, thoroughly equips students with the essential techniques and methods needed to write with understanding and purpose. The Eleventh Edition takes a more strategic focus as it guides students through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for turbulent times. It also introduces different styles and techniques behind writing principles. In addition, the text now includes an entire chapter devoted to writing for social media
ER  -