TY  - BOOK
AU  - Sherman,Aliza
AU  - Smith,Danielle Elliott
TI  - Social media engagement for dummies
T2  - For dummies
SN  - 9781118530191
U1  - 006.754 23  
PY  - 2013///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons Inc
KW  - Internet marketing
KW  - Social media
KW  - Handbooks, manuals, etc
KW  - Online social networks
KW  - Relationship marketing
N1  - Includes index
N2  - Social media engagement can help you turn prospects into customers and customers into evangelists for your business. Learn how to build these relationships, maintain a viable presence on social networks, and give customers a reason to interact with you
ER  -