TY  - BOOK
AU  - Cheng,Hong,|
TI  - The handbook of international advertising research: edited by Hong Cheng
T2  - Handbooks in communication and media
SN  - 9781444332377
U1  - 659.1072 
PY  - 2014///
CY  - Chichester, West Sussex
PB  - Wiley Blackwell
KW  - Advertising
KW  - Research
N1  - Includes index
ER  -