TY  - BOOK
AU  - Parente,Donald
AU  - Strausbaugh-Hutchinson,Kirsten L.
TI  - Advertising campaign strategy: a guide to marketing communication plans 
SN  - 9781133434801 (paperback)
U1  - 659.113 
PY  - 2015///
CY  - Boston, MA
PB  - Cengage Learning
KW  - Advertising campaigns
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -