TY  - BOOK
AU  - Moriarty,Sandra E.
AU  - Mitchell,Nancy
AU  - Wells,William
TI  - Advertising & IMC: principles & practice 
SN  - 9781292017396
U1  - 659.1 
PY  - 2015///]
CY  - Harlow
PB  - Pearson, 
KW  - Advertising
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -