TY  - BOOK
AU  - Lerman,Scott
TI  - Building Better Brands: a Comprehensive Guide to Brand Strategy and Identity Development 
SN  - 9781440331435
U1  - 658.827 23  
PY  - 2013///
CY  - Blue Ash, Ohio
PB  - HOW Books, an imprint of F+W Media, Inc.
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. 191) and index
ER  -