TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Global marketing and advertising: understanding cultural paradoxes 
SN  - 9781452257174
U1  - 658.802 23  
PY  - 2014///
CY  - Thousand Oaks, California
PB  - SAGE Publications, Inc.
KW  - Target marketing
KW  - Cross-cultural studies
KW  - Advertising
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -