TY  - BOOK
AU  - Meyers,Herbert M.
AU  - Lubliner,Murray J.
ED  - American Marketing Association.
TI  - The marketer's guide to successful package design
SN  - 9780844234380
U1  - 658.823 21  
PY  - 1998///
CY  - Lincolnwood (Chicago), Ill.
PB  - NTC Business Books
KW  - Packaging
KW  - Marketing
KW  - Design
N1  - "American Marketing Association."; Includes bibliographical references (p. 269-272) and index
ER  -