TY  - BOOK
AU  - Ozuem,Wilson
AU  - Bowen,Gordon
TI  - Competitive social media marketing strategies
T2  - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
SN  - 9781466697768 (hardcover)
U1  - 658.872 23   
PY  - 2016///
CY  - Hershey, PA
PB  - Business Science Reference, an Imprint of IGI Global
KW  - Internet marketing
KW  - Social aspects
KW  - Online social networks
KW  - Social media
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
ER  -