TY  - BOOK
AU  - Albarran,Alan B.
TI  - Management of electronic and digital media
SN  - 9781111836856
U1  - 302.23068 ALB 
PY  - 2013///
CY  - Australia
PB  - Wadsworth, Cengage Learning
KW  - Mass media
KW  - Management
KW  - Digital media
N1  - Includes bibliographical references and index; Preface. List of Abbreviations and Acronyms. 1. Managing in the Electronic and Digital Media. 2. The Media Marketplace: Markets, Mergers, Alliances, and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Audiences and Audience Research. 8. Content: Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences on Media Management. 12. Technology Influences on Media Management. 13. Social Media Influences on Media Management. Glossary of Key Terms. Index
UR  - http://www.loc.gov/catdir/enhancements/fy1318/2011938126-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1318/2011938126-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1318/2011938126-t.html
ER  -