TY  - BOOK
AU  - Geskey,Ronald D.
TI  - Media planning & buying in the 21st century
SN  - 9781481938723
PY  - 2013///
CY  - [Michigan?] : 
PB  - 2020:Marketing Communications LLC, 
KW  - Advertising media planning
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -