TY  - BOOK
AU  - Dominick,Joseph R.
TI  - The dynamics of mass communication / 
T2  - McGraw-Hill series in mass communication
SN  - 0071156852
U1  - 302.23 DOM 
PY  - 1999///
CY  - Boston
PB  - McGraw Hill, 
KW  - Mass media
N1  - Includes bibliographical references and index
ER  -