TY  - BOOK
AU  - Greco,Albert N.
TI  - The media and entertainment industries : : readings in mass communications / 
SN  - 0205300103
U1  - 302.230973 MED 
PY  - 2000///
CY  - Boston : 
PB  - Allyn and Bacon, 
KW  - Mass media
KW  - United States
N1  - Includes bibliographical references and index
N2  - The Media and Entertainment Industries presents extensive analyses of the business and economic issues of the mass media. These formats, from books to the Internet, have had a dramatic, revolutionary impact on the political, social, economic, intellectual, educational, and religious life in the US and throughout the world. This contributed volume seeks to help students understand the burgeoning, influential, and exciting media and entertainment industries. *Provides detailed material on specific business issues, from the structure of the media and entertainment industries to basic media economics-topics often neglected or covered only briefly in existing introductory textbooks. *Contains chapters written by experienced academics, many with extensive backgrounds working or consulting in these businesses. *Covers all major media and entertainment industries, offering a complete picture of the similarities and differences among them
ER  -