TY  - BOOK
AU  - Pfau,Michael
AU  - Parrott,Roxanne
TI  - Persuasive communication campaigns
SN  - 0205139779
U1  - 302.2 PFA 
PY  - 1993///
CY  - Boston
PB  - Allyn and Bacon
KW  - Advocacy advertising
KW  - Advertising campaigns
KW  - Electioneering
KW  - Campaign speeches
KW  - Communication
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references and index
ER  -